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Subreach
USE CASE / BRAND MONITORING

Know what Reddit is saying about you the second it happens

Subreach watches every subreddit for mentions of your brand, competitors, and category. Sentiment analysis, alerts, and a full timeline in one place.

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  • 2-5 min
    Mention detection time
    From post creation to your Slack alert
  • 12
    Recovered threads/month
    High-intent mentions you would have missed
  • 12 mo
    Historical backfill
    Day-one trend lines, not zero baseline
The problem

Reddit threads rank on Google. You should know what they say.

  • 01

    A negative thread in r/SaaS or r/marketing can outrank your homepage on branded Google searches within 7 days, costing you trial signups you will never see in analytics

  • 02

    Reddit's native search is broken past 6 months, native alerts arrive hours late or not at all, and Google Alerts misses 60% of brand mentions buried in comment threads

  • 03

    Your competitors are getting recommended by name in r/Entrepreneur threads you never see, and the OP closes the thread before your team wakes up to a Slack mention

  • 04

    Sarcasm, ironic praise, and Reddit's layered tone break every off-the-shelf NLP tool, so generic monitoring labels a roast as positive and a recommendation as neutral

WHAT IT DOES

A radar built for Reddit

We index Reddit in real time, classify sentiment, and route alerts to the people who can actually do something about them.

  • 01

    Real-time mention feed

    Catch every mention of your brand, product, founder names, or competitors within 2 to 5 minutes of posting, including comments buried 8 levels deep that native Reddit search will never surface for your team.

  • 02

    Sentiment analysis

    Each mention gets tagged positive, neutral, or negative by a model fine-tuned on 40M+ Reddit comments, with a one-line reasoning so your team can decide in seconds whether a thread needs a public reply or a quiet escalation.

  • 03

    Competitive intel

    See which competitors get recommended in which subreddits and why, with side-by-side share-of-voice charts and a weekly digest of threads where you should have been mentioned but were not.

  • 04

    Alert workflows

    Route mentions to Slack, email, Linear, or your CRM based on rules combining sentiment, subreddit, upvote velocity, and keyword. Critical negative threads can wake your on-call founder, low-stakes ones quietly archive.

How it works

From silent mention to handled situation in four steps

A live radar that turns Reddit chatter into routed, actionable signal for the right person on your team.

  1. 01

    Track keywords and entities

    Configure unlimited brand names, product names, founder handles, and competitor terms. Subreach polls every public subreddit and surfaces matches in posts, comments, and edited replies within minutes.

  2. 02

    Analyze sentiment in context

    Our Reddit-tuned model classifies each mention positive, neutral, or negative with reasoning, factoring sarcasm and subreddit norms so a roast in r/sysadmin is not mislabeled as praise.

  3. 03

    Alert the right team

    Route mentions to Slack channels, email, or Linear based on rules combining sentiment, subreddit, and upvote velocity. Negative threads above 50 upvotes can page on-call instantly.

  4. 04

    Respond and measure

    Reply natively from Subreach with founder-mode drafts, then track sentiment shift over the next 7 days, share-of-voice trends weekly, and close the loop on which responses moved the needle.

IN THE WILD

How it actually plays out

A user in r/marketing asks at 6:14pm for alternatives to a tool you compete with, listing three rivals by name. Subreach catches it in 4 minutes, tags the thread negative for the competitor and opportunity for you, alerts your founder in #reddit-hot Slack channel, and drafts a non-promotional comment that cites a relevant case study without sounding like marketing. Your team replies before the thread hits the front page of the subreddit.

RESULTCustomers recover an average of 12 high-intent threads per month they would have missed entirely.
FAQ

Questions, answered.

  • How fast are alerts?

    Most mentions are surfaced within 2 to 5 minutes of posting. Critical subreddits like r/SaaS, r/Entrepreneur, or your top 10 communities can be set to near real-time polling at 30-second intervals. Slack alerts fire instantly once the model classifies the mention, so on-call response is usually under 7 minutes from post to first reply.

  • Does sentiment actually work on Reddit sarcasm?

    Better than any generic tool we have benchmarked. Our model is fine-tuned on 40M+ Reddit comments labeled by humans for sarcasm, dry praise, and contextual irony, so a comment like 'yeah, great product' in r/sysadmin gets correctly tagged negative. We benchmark at 91% agreement with manual review across 5,000 spot-checked threads.

  • Can I track competitor mentions too?

    Yes. Add unlimited keywords, brands, product names, and founder handles. We separate your mentions from competitors in one unified feed, with side-by-side share-of-voice charts per subreddit. Most customers track 3 to 6 competitors plus their own brand and category terms, with weekly digests showing where your competitors gained ground.

  • What about historical data?

    On signup we backfill 12 months of mentions across all your tracked keywords, so you can see trends from day one instead of starting at a zero baseline. The backfill includes deleted posts cached in our index, sentiment-classified at the same fidelity as live mentions, and lands in your dashboard within 2 to 4 hours of account creation.

Keep exploring

More ways to grow with Subreach

See every Reddit mention before it costs you a deal

Free 7-day trial. Backfill included. Setup takes under 3 minutes.

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