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Subreach
FOR MARKETERS

LinkedIn CPMs went up 40%. Reddit is where attention actually lives.

Subreach turns Reddit into a measurable acquisition channel: brand monitoring, intent-based engagement, and reporting your CMO will read.

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  • 38% lift
    in branded search
    90-day average for B2B SaaS marketers running Subreach
  • $47 CPL
    vs $312 on LinkedIn
    Median pipeline-attributed cost per lead, Reddit vs LinkedIn ads
  • 1.2B users
    your CMO didn't know
    Monthly Reddit reach, with most B2B competitors still absent
The problem

You've squeezed every drop out of paid social. The board still wants 30% growth.

  • 01

    LinkedIn organic reach dropped 18% YoY for company pages, and your Q3 CPMs are pacing 40% over plan. The dashboard your CMO opens at 9am is bleeding red.

  • 02

    Reddit feels promising but your team treats every reply like a press release. Two posts in r/marketing got removed last quarter and the AE blames the brand guidelines doc.

  • 03

    You can't pitch a channel to finance without attribution. Reddit DMs and replies don't show up in HubSpot, so the contribution looks like zero even when pipeline is moving.

WHAT YOU GET

A real Reddit channel, not a side project

From discovery to engagement to attribution. Built for marketing teams that need defensible numbers, not vibes.

  • 01

    Brand and competitor monitoring

    Real-time alerts the moment your brand, a competitor, or a category term ('best CRM for agencies', 'Gong alternative') hits any subreddit. Slack and email alerts include intent score, so the team replies in under an hour where it matters.

  • 02

    Intent-ranked subreddit discovery

    AI maps the subs your ICP actually reads, beyond the obvious r/marketing or r/SaaS. RevOps lives in r/RevOps and r/salesoperations. Healthcare buyers post in r/medicine and r/nursing. We surface the long tail with traffic data and ICP density scores.

  • 03

    Reply suggestions at team scale

    Drafts grounded in thread context, the subreddit's specific tone, and your brand voice profile. Multiple seats, approval workflows where managers review every reply before it ships, and version history so you know who edited what.

  • 04

    Channel-level reporting

    Mentions, replies, DMs, click-throughs, and pipeline sourced via UTM and self-report. Native HubSpot and Salesforce sync, plus CSV export to your BI stack. Finally a Reddit slide that holds up in a board meeting.

How it works

Operate Reddit like a paid channel, with the rigor your CMO expects

Four phases that turn Reddit from a side experiment into a defensible line on your channel mix report.

  1. 01

    Audit the surface area

    Map every subreddit where your ICP, competitors, and category terms appear. Subreach pulls historical mention volume, sentiment, and engagement velocity so you know which 12 subs deserve your team's time, not just the obvious two.

  2. 02

    Set monitoring and brand voice

    Configure alert rules for brand, competitor, and intent keywords. Build a brand voice profile from your existing best-performing content. Approval workflows route every reply through a manager, so junior SDRs never publish off-brand or off-policy.

  3. 03

    Engage with intent, not volume

    Comment first on high-intent threads, DM only the warmest contacts. The team works from a shared inbox where threads are claimed, not duplicated. Service level: every brand mention answered within 60 minutes during business hours.

  4. 04

    Report what finance respects

    UTM-tagged CTAs, DM tracking, and a self-report field on demo forms feed a dashboard that ties Reddit activity to pipeline. Export weekly to your BI stack, drop it on the channel mix slide, defend the budget.

IN THE WILD

How it actually plays out

Tuesday, 9am. Your B2B SaaS targets RevOps leaders. Subreach surfaces r/RevOps, r/salesops, r/CRM and 14 niche threads from overnight, all scored for intent. Two SDRs and a content lead grab approved replies from the queue, the manager reviews three drafts before lunch, and a competitor mention in r/sales gets answered with a value-first comment within 40 minutes. By Friday, attribution shows 6 demo bookings tagged Reddit-sourced.

RESULT38% lift in branded search in 90 days, 22 SQLs sourced from Reddit, $0 paid spend.
FAQ

Questions, answered.

  • Won't Reddit users sniff out marketing instantly?

    Yes, if you treat it like LinkedIn. Subreach forces context-aware replies, karma checks before posting, and approval workflows that catch tone-deaf drafts before they ship. Teams that contribute first and pitch second see engagement, not removals. We surface the subreddit's specific rules in the reply window.

  • How do we attribute pipeline to Reddit?

    Three layers: UTM-tagged links on every comment and DM, in-product DM click tracking, and a self-reported 'how did you hear about us' field that auto-syncs to HubSpot or Salesforce. The dashboard ties mentions and replies to MQLs, SQLs, and closed-won, so finance sees a real CAC by channel.

  • Can multiple team members collaborate?

    Yes. Shared inbox where threads are claimed not duplicated, brand voice profiles per product line, approval flows with manager review, per-seat permissions for SDRs, content, and managers, plus a full audit log. Built for teams of 3 to 30 running Reddit alongside their other channels.

  • What's a realistic ramp time?

    Most marketing teams see first qualified replies in 2-3 weeks while accounts warm up and the team learns the subreddit norms. Meaningful pipeline contribution typically lands by month two, with branded search lift visible in your GA4 dashboard around day 60.

Keep exploring

More ways to grow with Subreach

Stop fighting for the same LinkedIn impressions.

Reddit reaches 1.2B monthly users. Most of your competitors aren't there yet.

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